In business, protected IP rights drive innovation.
Without them, an innovator’s creations can unfairly profit others who had no contribution. In some industries, IP counts for a lot. It is the case for egaming, where IP rights protect tools created in the development process as well as the content produced such as code, artwork and sound.
Innovations producing new markets and meeting new consumer needs are called “disruptive innovations”, while innovations allowing old to products become more reliable and easy to use, are called “improvement innovations”.
Both innovations can be protected through patents, trade secrets, copyrights, design rights, and trademarks, serving to protect product distinction, shape and form, and business know-how.
So what is the role of IP in innovation?
What are the risks of IP theft? and how can they be mitigated?
Finally, how does IP improve chances of raising funds and becoming more attractive to investors?